It is the traditional storage spot and close to the worst option available. A daily shower cycle produces exactly the heat-and-humidity swings that degrade gummies fastest.
A bedroom drawer or kitchen cupboard away from the hob and kettle is better on every dimension.
A gummy base is hygroscopic — it attracts moisture from the air. That is what causes the clumping and surface stickiness people notice in jars stored somewhere warm.
Practical rules: keep the lid fully closed, do not decant into a different container, leave any desiccant packet in the jar, and do not store in a car.
For most supplements it is a potency guarantee date rather than a safety cliff. The manufacturer is stating that the product should contain the labelled amounts up to that point when stored correctly.
After it, potency may decline gradually. The exception is any product showing visible change — discolouration, unusual smell, mould, significant texture change — which should be discarded regardless of date.
A six-month package will be open for six months. Check the expiry date on arrival covers the full period, store it properly from day one, and open jars sequentially rather than all at once.
If you are choosing between package sizes, storage is a small but real factor — see the package-size guide.
Keep supplements in their original labelled container when travelling, particularly across borders. A jar with a legible label and lot number causes fewer questions than an unmarked pill organiser, and some countries take a close interest.

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